The world goes to be digital. Almost all of the companies around the world including India will have an online presence and thus will create a lot of career opportunities in digital marketing by the year 2019. With the help of digital marketing can easily reach their deserved sales and revenue with a small budget. The best part of digital marketing is you can start it with zero or small investment. No waste of money, high returns on investment. How should I prepare for my first digital marketing interview? Nowadays, Digital Marketing is growing and it is creating a huge revolution in the marketing industry. Besides, it has opened numerous career opportunities for job seekers. Although, it’s not quite easy that clearing a digital marketing interview. In order to crack a digital marketing interview, it’s really important to obtain in-depth knowledge of the concepts included in Digital Marketing such as SEO, SEM, SMM, Content Marketing, Email Marketing, Affiliate Marketing, Web Analytics, etc. Apart from the technical knowledge, you need to have some research skills, problem-solving skills and have an analytical mind. Here, I would like to share some guidance which will help you to prepare for your digital marketing interview: 1. Start with an outstanding CV Your CV is more than just a ticket to an interview. It also frames the topics of discussion for your job interview by highlighting your skills, listing your credentials and sharing your achievements with your prospective employer. This doesn’t just get you the interview – it also helps the interviewer decide what to talk to you about during the interview. In many cases, the skills and experiences that you mention in your CV play a major role in determining the questions you’ll face. Before you apply for any digital marketing job, check that your CV is perfectly tailored to the position. 2. Show that you’re a great researcher Before you even consider scheduling an interview with an employer, learn as much as you can about the company: Search for the company on YouTube and look for press conferences, announcements, and presentations that could give you more information about their current direction. For small and mid-sized companies, Google the company’s senior management and look for interviews and media pieces with information on any new developments and challenges. If you’re interviewing for a digital marketing job with a technology company, search on TechCrunch for recent coverage of events that could affect the company’s priorities. Find the company’s Wikipedia page and make note of any new products, services and other offerings that you could talk about during your interview. Find the company’s profile on Glass Door and make a note of any interesting reviews from previous employees. Digital marketing jobs rarely go to the unprepared. Dive into the company’s background before your interview and you’ll walk in with a deeper knowledge of its history, its culture and its goals for the future. 3. Perfect your online presence “What will set you apart from other candidates will be your ability to illustrate that you can take a set of data and tell a story with it.” Interestingly, employers look at social networks in all stages of the interview process. Data from an AdWeek survey shows that: 47% of employers look at a candidate’s social media profiles after receiving their application 27% check a candidate’s social media profiles after their first interview 15% check after their second interview with a candidate 4% check just before making a job offer This means that even if your interview is successful, a poorly thought out Tweet from years ago or a Facebook party photo could be all it takes for you to miss out on receiving a job offer from the company. Avoid missing out on great opportunities by perfecting your social media presence before you begin the interview process. Adjust your Facebook account’s privacy settings so that anything aside from your name and location is invisible to non-friends. 4. Be comfortable with analytics Any digital marketing role will have a measurement component to it, there is no escaping that. You can find yourself working with web, social or online advertising analytics. As a result, you need to show that you are both comfortable working with the analytics and interpreting them. Anyone can read numbers off of a spreadsheet. What will set you apart from other candidates will be your ability to illustrate that you can take a set of data and tell a story with it. Provide clear examples from previous campaigns you’ve worked on and explain how your insights helped improve the outcome of the campaign. If you haven’t had an opportunity to work with analytics in your professional experience, then try to gain as much exposure as you can outside of work. Start a blog and install Google Analytics. Log in to your Twitter account and check out your tweets’ analytics there. There are countless online resources to help people learn about Google Analytics. 5. Learn about Digital Marketing Tools Learning to crack digital marketing interview isn’t complete without possessing the capacity to work with digital marketing tools of your specialization. Listed below are some tools of respective branches of Digital Marketing which are commonly used and much required? Mail Chimp The most popular email marketing platform that offers 3 different plans. As a beginner, it is recommended to start with the free plan. You can send up to 1200 promotional emails to over 2000 email addresses monthly. You can signup for the free plan and upgrade your account at the latter stage. Hoot Suite A great social listening tool that helps you manages all your social media profiles at one place. You can share your content on all social media channels, reply to the user comments and track performance. The good news is, you can sign up for the free plan of Hoot Suite to get started. Google Analytics The free tool provided by Google to analyze your website traffic. But it involves a small learning curve to become an expert in the tool. But don’t worry! You can learn Google Analytics comprehensively by just registering for the official Google Academy courses free of cost. Google Keyword Planner The renowned keyword research tool that helps identifies keywords to make your content reachable. All you need to do is just signup to Google Keyword Planner using your Google account. So, these are the effective key points for Digital Marketing Interview preparation. Conclusion Have any questions about preparing for a digital marketing role? Traffic Integration is as one of the best digital marketing training institutes in Coimbatore. Our digital marketing course module is designed to suit your requirements to enable you to master the essentials of practicing digital marketing. The module includes SEO, Social media, paid ads, and analytics, website basics, agile, AI Marketing and lot more.